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insights for the age of digital media

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Collective Media:


Retail Goes Mobile:  Finding New Customer Connections Through Mobile Devices

Retail Goes Mobile:  Finding New Customer Connections Through Mobile Devices

Adage - What You Need to Know About Mobile Marketing - Best paractices and Benchmarks for the US - Discount

Freewheel TV

January 2010 March 2010 May 2010  June 2010 October 2010 Digital Video Monetization Full Year Report 2011 December 2010
    Download The State of Digital Display Download the State of Mobile Report Download The State of Digital Display 2    
    May 2009  September 2009  October 2009    

We are a boutique consultancy of marketing experts and technologists focusing exclusively on the needs of advertising agencies, marketers and media companies.  We understand the media/advertising business because we’ve lived it.

Consumer behavior in respect to media is making dramatic leaps -- this isn't evolution it's revolution. We live in an increasingly connected world where consumers get the information they want, when and where they want it. From smartphones and e-readers to broadband video and Internet-connected television, consumers have become their own programmers of information and entertainment.

All of this digital media throws off enormous amounts of data: expensive to manage, difficult to process and even more difficult to act upon. Primary Impact simplifies data processes and helps get at what marketers need: true consumer insights. We work with ad agencies, marketers and emerging media start-ups to understand how to make sense of the data they have or develop the consumer knowledge they need to create media products and services that resonate.

Primary Impact finds the story behind the numbers.



  • Ten years experience bringing technology to the media industry with some of the world's largest agencies and marketers.
  • Twenty years of media marketing experience in television, online, print at companies like Condé Nast, US News & World Report, Gemstar TV Guide, and Doubleclick
  • Clients include: WPP, GroupM, Mediacom, Grey, Omnicom, Pfizer, Medicis, Warner Brothers
  • Backgrounds in agency technology management, top five consulting, financial services and media data.
  • SAP/Business Objects Gold Partner exclusively focused on the Media and Advertising Industry.
  • In depth understanding of media measurement and research and data from sources such as Nielsen, Comscore, Yahoo, Google, DoubleClick, Atlas DMT and many more




We work with our clients to define strategy, leverage technology, and improve processes to increase the quality of their work. By tapping our industry and technical experience, our clients get the most of the tools they already have, or select technologies that will take them to the next level.


  • Company positioning and Brand Development for digital marketing startups

  • Analyze primary data sets to determine consumer and marketer insights

  • Produce whitepapers that help marketing technology companies establish industry leadership and best practices


  • Technology Evaluation and Selection

  • Process Analysis and Optimization

  • Data Management and Integration

  • Enterprise Class Business Intelligence Solutions

  • Analytical and Quantitative Application Development

  • Visualization Solutions


Copyright © 2012 Primary Impact Inc. All rights reserved.