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Retail Goes Mobile

Retail Goes Mobile

Together with PlaceCast, we present the latest research on mobile marketing within the retail sector. This paper accompanies a webinar, hosted by Placecast on March 18, 2010, which gives insights into purchase behavior, media consumption, and consumer receptivity to retailers currently leveraging the always-on mobile device. The session also includes a location-based mobile case study providing data and key learning for retailers seeking to drive in-store foot traffic and sales.

Retail Goes Mobile: Finding New Consumer Connections through Mobile Devices from Placecast.

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