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Consumer Insights on Location-Based Mobile Marketing

Consumer Insights on Location-Based Mobile Marketing

Together with PlaceCast, we present the latest research on mobile marketing within the retail sector. This paper discusses the findings of Placecast's Shopalerts Pilot Studies, which give insights into purchase behavior, media consumption, and consumer receptivity to retailers currently leveraging the always-on mobile device. This paper is a location-based mobile case study providing data and key learning for retailers seeking to drive in-store foot traffic and sales.

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