We are a boutique consultancy of marketing technologists focusing exclusively on the needs of advertising agencies, marketers and media companies to make the most of technology.  We understand the media/advertising business because we’ve lived it.

Marketing is changing rapidly and technology is essential for managing all facets of execution and performance.  Executives and clients want more than just a promise that marketing is working:  the entire discipline has become more quantitative and data driven.  At the same time, the media landscape is fragmenting, which increases the volume and number of data sources.

Marketing and technology require vastly different skillsets and mindsets.  Most marketers are not technologists and most technologists are not marketers.  Primary Impact is created by marketing technologists.  We bring together these two disciplines and help clients effectively develop and apply new solutions.