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Ad Age: What You Need to Know About Mobile Marketing

Advertising Age commissioned Kathryn Koegel to write this 38 page report which includes:

  • Reasons why marketers need to adopt mobile as a marketing medium

  • Top apps and mobile web sites used by consumers; top advertisers using mobile

  • Broad view of varying aspects of mobile including SMS, app and WAP marketing techniques Review of current mobile metrics vendors

  • Top mobile companies in couponing, location-based marketing, m-commerce

  • The Apple vs. Google war and what the iAd really means for mobile marketing

  • 35 data charts

  • Mobile ad examples and creative best practices

This report was three months in development with many contributions from media research, agencies, ad networks and telecommunications companies.

Please fill out the form below for a free copy of the executive summary and we will email you a link

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