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Our Latest Whitepaper

Thanks for attending Digi:Day Mobile and the The State of Mobile Marketing 2009 panel. Please give us the following information and you will receive a link to the complete whitepaper which includes 24 charts with data from:
  • comScore
  • Dynamic Logic
  • InsightExpress
  • The Nielsen Company
  • Quattro Wireless
The paper, written by media researcher Kathryn Koegel, covers issues like:  Who's spending what and where? Appropriate measurement techniques. Response by category, device and ad type plus relative CPMs for mobile ads.  This vendor-neutral paper will help you understand where mobile is now and where you need to be. 

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