Primary Impact



	We are a boutique consultancy of marketing technologists focusing exclusively on the needs of advertising agencies, marketers and media companies to make the most of technology. We understand the media business because we’ve lived it.

»	Ten years experience bringing technology to the media industry with some of the world's largest agencies and marketers.
»	Clients include: WPP, GroupM, Mediacom, Grey, Omnicom, Pfizer, Medicis, Warner Brothers.
»	Backgrounds in agency technology management, top five consulting and media data.
»	Business Objects Gold Partner exclusively focused on the Media and Advertising Industry.
»	In depth understanding of media measurement and research from sources such as Nielsen, Comscore, Overture, Google, MRI, DoubleClick, Atlas and many more



	Alex Maiorescu founded Primary Impact with the goal of bridging the gap between marketing and technology. As the Director of Technology and Analytics at Carat Interactive, one of the worlds largest independent media buying agencies, he managed all aspects of the firm's technologies, analysis and reporting for clients like Pfizer, Warner Lambert, Radio Shack as well as internal global initiatives. Prior to Carat Interactive, he was a founding member of the Strategic Services consulting group at adserving technology company AdKnowledge, where he helped agency and marketing clients pioneer the use of technology to measure the effectiveness of online advertising. Mr. Maiorescu has also held positions at Accenture in the Process Strategy practice of the High Tech, Media, and Telecom Industry Group developing solutions for a wide range of clients.